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Our Approach to Business & Principles of Excellence


“In 1995, I started this company knowing that an insurance product could thrive on Sleep Insurance®.  At American Equity, we invest the dollar as if it is our own. Every employee at American Equity is an owner of our New York Stock Exchange stock.” – David Noble, Founder 
American Equity came to life at a time when most insurance companies were selling, consolidating, merging and divesting. The Company hit the ground running with a simple strategy based on people, service and a vision for the future.
The results speak for themselves.
Today, American Equity is the Number 3* Producer of Indexed Annuities in the United States. We’ve grown from zero to more than $48 Billion in assets** with more than 500 employees and over 23,000 agents. Plus, we are one of the few American-owned and operated insurance companies in the industry.
American Equity was founded on our Principles of Excellence:
  • Quality Financial Performance
  • High Level of Service Superior to our Competitors
  • Above Average Value to our Contract Holders
  • Recognize and Develop Market Opportunities
At American Equity, our company goal is to provide our contract owners a better standard of living through tax-deferred wealth accumulation and premature death protection. One of our fundamental business principles is to protect our contract owners’ money. We satisfy this commitment and promise by maintaining an exceptionally high-quality asset portfolio.
Our conservative investment approach produces long-term results that withstand tough economic times.  We focus on our contract owners and put their financial needs and best interests first. We offer innovative, safe, and secure annuity products that feature competitive caps and interest rates. 
** Liabilities as of 12/31/16 are $45 Billion
American Equity Investment Life Insurance Company® does not offer legal, investment, or tax advice. Please consult a qualified professional.