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American Equity is a company built on relationships.


At American Equity, we recognize that without you, we simply wouldn’t have the successes we celebrate today.  We have a deep-rooted commitment for excellence in every interaction we have with you.  We follow a Golden Rule approach by treating you the way we want to be treated.  This includes:
  • A promise of superior customer service
  • Our conservative investment approach
  • Establishing and maintaining long-term relationships
  • Putting your individual needs first
  • Ensuring the safety of your money
We help our contract owners protect and preserve their assets for a financially sound and predictable future.  Our contract owners sleep better at night knowing their finances are in good hands.  They do not lie awake at night worrying about their potential losses because our annuities help individuals preserve their retirement dollars and provide a secure, predictable income that they cannot outlive.  Here at American Equity, we like to call this “Sleep Insurance®.”  This is a considerable benefit with today’s longer life expectancies and the rise of costs throughout retirement.
American Equity is committed to providing a variety of tax-deferred retirement products.  Our products are safe, simple and competitive.  Most importantly, we do not believe in the “one-size-fits-all” theory.  We understand that everyone’s situation is unique and people need options when choosing their strategy for savings and retirement.

“Our goal at American Equity is to continue providing customer service that is, without question,
second to no one else.”
-David Noble, Founder and Executive Chairman