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Specializing in annuity products that are focused on opportunities and driven by principles.

“Our business philosophy is simple: Through sound financial management, prudent investment and development of innovative products, we position ourselves as one of the leaders within the insurance industry.” – David Noble, Founder
We are one of the top index annuity providers in the market with a steadfast commitment to superior customer service, product integrity, and sound, safe planning. Founder, David Noble, started American Equity at a time when most of his peers were retiring. With more than 50 years in the insurance industry, Mr. Noble set out to create a company centered on three essential components:  People. Service. Future.®
We are focused on these core aspects of our industry and they have set a strong foundation for our company. Since our founding, American Equity has earned accolades for second to none service, while recording exponential annual growth.
We are one of the few American-owned, American-operated insurance companies in the industry. We appreciate that a vital component of our success is our role as a good steward of American values and American-earned monies. This is a charge we do not take lightly, and because of that, our profits remain on our soil — in the thousands of communities we service.
We are American Equity…The One Who Works for You!®
American Equity at a Glance
  • $48 Billion in Assets1
  • A- (Excellent) Rating from A.M. Best®2
  • A- (Strong) Rating from Standard and Poor’s®3
  • #3 All-Time in Indexed Annuity Sales4
  • Over 23,000 Active Agents
  • 567,000 Active Contract Owners
  • 500+ Employees
  • American-Owned and Operated
  • Proud Supporter of U.S. Troops
  • Committed to giving back, including financial support and volunteer hours for a host of organizations such as, American Heart Foundation, Boys Scout of America, Girl Scouts of America, Habitat for Humanity, Komen Race for the Cure, and many more.
¹Liabilities as of 12/31/2016 are $45 Billion
²A.M. Best has assigned American Equity an “A-” (Excellent) rating, reflecting their current opinion of American Equity’s financial strength and its ability to meet its ongoing contractual obligations relative to the norms of the life/health insurance industry. A.M. Best utilizes 15 rating categories ranging from A++ to F. An “A-” rating from A.M. Best is its fourth highest rating. For the latest rating, access www.ambest.com. Rating effective 8/2/2006, affirmed 6/29/2017.
³Standard and Poor’s rating service has recognized American Equity Investment Life Insurance Company with an “A-” rating. An insurer rated “A” has strong financial security characteristics, but is somewhat more likely to be affected by adverse effects of changing circumstances or economic conditions than are insurers with higher ratings. Ratings from ‘AA’ to ‘CCC’ may be modified by the addition of a plus (+) or minus (-) sign to show relative standing within the major rating categories. Rating effective 8/5/15, affirmed 8/31/2017.